The Internet has taken the business world by storm. And aiming to achieve the top position in the local SERP is one of the prime goals of businesses. To achieve that goal, a compelling local business content marketing strategy is the pathway. Overlooking content marketing can turn out to be a big mistake you could be making for your local business. Here, we will explore why content marketing for local businesses is important and what strategies you can opt for. But before that, let’s define local SEO content for you.
What Is Local SEO Content?
Optimizing content pieces like blog posts, videos, website copies, and images for local searches is termed local SEO content marketing. Local business content marketing focuses on the residents of any particular location. Hence, targeting a local audience requires creating location-specific content to establish an in-depth connection with the audience.
Why Does Local SEO Matter for Your Business?
Let’s help you understand this with an example. Take a look at your search history or search journey. You were looking for the best restaurant to eat at and performed a Google search for “best restaurants in California.” You get a list of results to arrive at the best decision. This makes optimizing your website and services for local search more important. It is believed that nearly 50% of the searchers who performed a local search go to a physical location, seeing the results from an online search. Thus, the benefits of local SEO come in the form of increasing business visibility and attracting more organic traffic.
Six Content Marketing Strategies for Local SEO
Good decision-making is the cornerstone of staying relevant in today’s competitive world. It includes adopting the right content marketing strategies for local SEO to consistently achieve business targets. What are the top content marketing strategies for local SEO? Let’s find out.
You can trust a reliable SEO company to execute these content marketing strategies for you and take your business to heights.
Guest Posting
Guest posting is an effective strategy of content marketing for local businesses that can fuel your SEO efforts well. This strategy helps earn high-quality backlinks, bring more traffic to your website, establish yourself as a particular niche expert, and market content to a local audience. But it comes with its own set of challenges. You really need to put your efforts into finding a local website in a specific niche that allows the submission of guest posts.
But using some simple tricks and hacks can save a lot of your time. For instance, you can use the format “Location name + Website + Guest Post/Write for us/Submit a guest post” to look for the relevant websites accepting guest posts. Now check all of them, their guest post guidelines, and the kind of content they publish. After shortlisting the websites, email them by submitting the topic’s name while pitching. If you don’t get any response within a week, send a follow-up email. Publishing guest posts will allow you to expand your reach, establish authority, and build backlinks.
Local keywords
Local content marketing includes the usage of local keywords in the content to reach more people. Use keyword research tools like Google Keyword Planner, SEM Rush, etc., to find the most relevant local keywords. Choose the ones with a high search volume and the least competition. Many people use the name of their location to search for something. You can even ask your target audience about their search behavior to gather nuggets of valuable information.
Social media activities
Social media is a boon in the current world. It holds the power to make your target audience feel more exclusive when you create content for local people. Creating localized social media content makes local audiences feel that the business is taking care of their needs, thereby generating traffic and leads. Local Instagram stories and local Facebook pages form excellent ways to show people your business is active. This results in creating stronger human connections.
Relevant content
You don’t want any visitor leaving your site in the first five seconds, right? If the user doesn’t get what they are looking for, they will surely leave, called bounce. And if more people do this, your website is going to have a high bounce rate, affecting the SERP rankings negatively.
Posting high-quality content is the solution to this challenge. Add relevant content using appropriate keywords like your company’s origin and the services you provide, or even add links to some local pages for internal linking. Taking all these steps helps make visitors stay on your website longer.
Sponsor local events
Local activities bring immense exposure to your business through local news. Participate in local events, or you can even sponsor them to garner attention from the local news sites. The local events could be award shows, community meet-ups, and charity programs, to name a few. Besides, sponsoring local clubs or sports teams from your targeted location is yet another way to market your content.
Collaborate with other local businesses
Collaborate with other local businesses to expand your reach. One way of content marketing for local businesses is to cross-promote your content with other local businesses through link building. It increases the visibility of your business to a local audience.
Conclusion
Putting continuous effort into implementing content marketing strategies for local SEO, as mentioned above, can improve the visibility and traffic of your local business. If that is what you want, don’t hesitate to get in touch with the SEO services that our SEO agency – SEO Propellant provides. We are there to focus on writing the best content for local businesses. Contact us for more information.