Do you often find yourself trapped in a situation where you seek answers to the question of why your blog isn’t getting enough attention even after making all the efforts? We will tell you the reason. 

Following basic SEO practices are just the tip of the iceberg. The journey goes beyond that. If you are a website owner, you might be making some mistakes that are preventing your website from attaining higher ranks. This is true for both small and large-scale businesses. 

The Internet will tell you about on-page and off-page SEO strategies. However, you must also know the SEO mistakes to avoid. 

Here, we have come up with five common SEO mistakes along with the possible fixes that you must include in your SEO marketing campaign. Let’s get started. 

Not understanding the target audience.

The basic principle on which the foundation of SEO is built is understanding your target audience. It means you have to understand your audience in depth. SEO is the voice of your customers. Most marketers believe that they know their audience fully. However, they are often unaware of how the individuals behave at the granular level. And not understanding your target audience is first on the list of SEO mistakes to avoid. 

Possible fix

• Always stay updated with the macro trends your consumers are following. 
• Take historical and real-time data into account to find out the ways in which consumer behavior is changing. 

Outdated content 

If your website has old content, it may drag down your website’s authority. Millions of results are shown in the search engine if you search a particular query. But not everything that is shown is of value to the readers. If your content is irrelevant or outdated as per the search engine, your site will get filtered out. This just means wasting the crawl allowance of your website on crawling and indexing irrelevant pages. 

Possible Fix

• Provide relevant and high-quality information in your content. Make sure that you are producing well-optimized content. 
• If you are facing any issues with the content strategy, you can always contact a reliable and professional SEO services agency for assistance. 

Not having enough backlinks.

Google pays attention to backlinks, and if your website is not getting good rank, not having enough links might be one of the reasons. Link building not only builds credibility and visibility but also increases referral traffic and boosts domain authority. So, the benefits of link building are immense. 

Possible fix 

• Reach out to people who you think might be interested in your content. Persuade them to provide you with a link. You can use an SEO tool named “Ahref” for the same. Click on “Content Explorer” and look for the topic. You will get a list of numerous pages. Add filters to narrow down the results to get the best ones. Now, you have to go through each page to find out if your content can prove helpful to them as a resource. If you get a “yes,” reach out to their website and request them to link to your article. 

Not doing keyword research.

The next in the list of common SEO mistakes is not performing the keyword research properly. Website owners create content randomly and expect to get the search traffic they want. But it doesn’t happen every time. If no one is performing a search on such topics, how will you get the results? This is why nearly 96.55% of web pages don’t get any traffic from Google. So, target those topics that people are interested in searching for to get organic traffic to your site.

Possible fix

• Find about consumer intent and add that to your keyword selections and strategy. It is important to match your keywords with the intent of the content. 
• Using Google Keyword planning tools can make things easier. 

Not paying attention to meta descriptions and title tags. 

Meta-tags helps improve the click-through rate. Include relevant keywords in your title tags and meta descriptions to increase the chances of your page appearing prominently in the SERPs. Using improper meta descriptions and tags confuses search engines on what is the purpose of your content. If the search engine is unable to understand the intent, your content visibility is bound to suffer. 

Possible fix

• Add clear CTAs and targeted keywords in your meta description and title tags. Write the descriptions and the tags within the optimal length, which is 50-60 characters for title tags and 150-160 characters for meta descriptions. 
• Avoid over-optimizing your title tags with SEO keywords. Your viewers should easily understand what you have written. 
• Ensure that you write unique tags and descriptions for all your web pages. 

To make a long story short 

Believe it or not, SEO is an indispensable part of any website nowadays. The key to gaining a higher ranking for your website is to be well acquainted with SEO mistakes and avoid them for the best results. Perform a regular site audit to ensure the good health of your website. 

If you don’t have the time and expertise for your SEO endeavors, you can get in touch with an Online SEO company to resolve your queries. Want to know more? Contact us for more information.