“I can have a sigh of relief as I have built the website and created the content.” – Do you also think the same? If yes, stop right there. The journey has just begun. You have invested your time and effort in building a website that won’t generate any profits for you until you start adding some links to it.
This is where search engine optimization marks the entry to tap into your audience’s mind. But starting with SEO can get pretty overwhelming as it involves a plethora of strategies and tactics to take your website to the top of the SERPs. Some of them are – On-Page SEO, Off-Page SEO, and Technical SEO.
One of the simplest ways to catapult the rankings of your website on search engines is link-building. How does it help drive traffic to your website, and what are the benefits of link-building? Here are all the answers you need to know.
But first things first,
What is Link Building?
Link building is defined as the process of placing your website’s links on other relevant websites. These established links help in easy navigation of the different pages of your website if any visitor comes across it. Ensure to deliver top-notch content through your website as it affects the success quotient of your link-building strategies.
Strategic link building makes crawlers discover the values of the links that you build and hence improves your website’s ranking on the search engines. When other websites having relevant content and high domain authority links to your site, it indicates that you have built a trustworthy website, and link-building is beneficial to you. Let’s delve deeper into the link-building benefits.
Author’s Take
One of my friends started his website in 2019, and was not getting the website traffic he wanted. Search engines was not discovering his website on the top results. He consulted me with this problem. That’s when I told him about the power of link-building. And since then, he hasn’t looked back. I have managed his website as an SEO expert and gave him the desired results for his website. I helped him not only with link-building but also with all aspects of SEO.
Benefits of Link Building in SEO
How does link-building facilitate you in your online marketing campaigns? Here is the detailed answer, along with the benefits –
Give a kick to your online visibility.
The number of backlinks on your website is directly proportional to your online visibility on the search engine. It is not wrong to say that acquiring good links helps your website gain more visibility. It gives you brand exposure. And if your prospects keep coming across the links to your website, they will form the impression that you have established a popular brand. These visibility and exposure factors work as fuel for not only your link-building strategy but your digital marketing strategy as a whole.
Brand awareness
If business is the body, brand awareness is the personality. Do you know the first thing customers pay attention to and immediately recognize what your product is? It is brand awareness. If your experienced team of link building has been building links for quite some time now, it is possible for your website to appear on the top of the SERP . Being at the top reflects that customers can trust your brand, and it ultimately leads to increased brand awareness.
Higher site metrics
Next in the list of benefits of link-building includes boosting several SEO metrics like domain authority, URL rating, Page Rank, and Alexa Rank. Domain authority is defined as the status of your website in SERP, URL rating is the page-level ranking, Page Rank is the quality and quantity of the links to a page, and Alexa Rank means a global ranking system to rank plenty of websites in order of their popularity. All in all, link-building allows you to develop higher site metrics and SEO scores.
Improving rankings
If no links from other sites are pointing to your website, it is not going to be ranked by the Google search engine. Understand it in this way – You want your website to rank at the top for a specific keyword. It is possible for other brands and your competitors to aim the same. If your competitors are getting better ranks, they might probably be having a higher percentage of backlinks. And if you want to outperform them, it’s time to get more backlinks in their comparison.
You can use several SEO tools like Ahrefs and SEMRush to analyze where the links of your competitors come from. Then, update or improve your content accordingly. In the last step, reach out to the sources that link back to your competitors to inform them you have better content pieces on similar topics. Even if a handful of them agree to give you a link, your website will benefit in terms of improved rankings.
Reducing bounce rate
Drawing the attention of the users is one thing, and keeping them hooked to your website is another. If they bounce off right away the moment they visit your website, it is time to take some protective measures, as it can hamper your rankings. Bounce rate means the number of users who leave your website without exploring further what’s there in the store. That is where the power of internal liking comes in in link-building efforts.
In addition to publishing relevant content on your website, the internal linking structure holds extreme importance in reducing the bounce rate. Using a combination of internal and external links pushes your link-building efforts and makes them appear more natural and organic. It also illustrates that you genuinely want to enhance the user experience.
Conversion Rates
Being consistent in your link-building strategies implies that you are giving a kick to your conversion rates. It helps you predict the trends better and thus plan wisely. Even when the Google algorithms tend to affect your positioning, you will easily be able to bounce back as the quality of your links is said to improve your website’s performance.
To make a long story short
Link-building forms the foundation of effective SEO. Treat it as a serious effort to build the authority of your website and generate the traffic you want. Don’t forget to create something that is worth linking to.
We, as one of the most reliable Canadian SEO agency, can help you create that “worth” content for effective link-building. If you are finding yourself in dire straits to handle SEO aspects for your company, you need not worry. SEO Propellant is there to serve you in the best possible manner. Want to know how? Ring us up at +1 647-867-1653 and fetch all the answers.