What is Off-Page SEO?

Off-page SEO means taking steps outside the website to improve your search engine rankings. It includes local SEO, link building, influencer marketing, and the list is endless. 

Now, what is the difference between on-page and off-page SEO?

The supreme aim of both techniques is the same, but the activities in both of them differ.

On-page SEO puts the main focus on the content part, while off-page SEO makes notes of how people are receiving that content.  

Elements involved in On-page SEO are – Header tags, page load time, meta description, post title, user experience, internal linking, and content quality. 

Whereas social media, guest posts, influencer marketing, and backlinks are part of Off-Page SEO Services.

Let’s come to the off-page SEO Checklist. 

Mastering Off-page SEO techniques can get you ahead of your competitors by making your site more authoritative across the web, leading to more organic traffic. Keeping that in mind, here we have come up with the Off-Page SEO Checklist to improve your website presence. 

• Analyze competitor’s links

The first in the list is analyzing competitor’s links. There will be many sites covering the same niche as yours, competing against similar keywords. Identify the link profile of such websites to find out why the sites link to them but not to you.

Reach out to these sites and offer them the opportunity to provide you with a link in return for high-quality content. You can use various tools like SemRush to discover your content competitors. Analyzing their pages will help improve your tactics for link-building. 

• Building high-quality links 

Building high-quality links can improve your website’s ranking. Link-building benefits aren’t limited to here. It extends to reducing bounce rates and boosting credibility. You can build quality links with the help of various strategies. Some of them are – 

 Guest posting – Write a content piece for a third-party site that is well-recognized in your niche to earn the backlink for your site. 

Finding Broken Links – When you come across a broken link, contact those websites and offer them an alternative page with your content piece as a replacement. 

Skyscraper technique – Identify the top-ranking websites, create improved pieces of content, and get in touch with those websites to link to your content. 

Professional Expert Advice – Share your expertise through the means of HARO, podcasts, and interviews to let the journalists or writers provide you with a link when citing your website’s name. 

• Local SEO

If you are the owner of a local business, you can’t undermine the importance of local SEO. Improving your digital footprint means serving specific locations and reaching out to people in a better manner through search engines. Your business can easily show up in Google Maps for the locally optimized keywords.

Get your business listed in the Google Business Profile and fill it with accurate information like business opening hours, responding to customers’ comments, providing your contact information, etc. After getting it listed in GMB, try to get it listed on other directories as well. Optimizing your business for local SEO will help your website rankings in a positive manner. 

• Leverage social media

The last in the off-page optimization checklist is leveraging the power of social media. Let a wider audience discover your content and hence draw more traffic to your site.

Find out which social media platforms your target audience uses the most. Now, create content accordingly. Don’t forget to engage with the audience by replying to their comments or questions to encourage further interaction.  

• Brand mentions

Want to enhance your brand visibility? Collaborate with influencers to showcase your product, offer incentives like giveaways to motivate the customers, distribute a press release whenever you launch something new or achieve a milestone, and use the method of affiliate marketing. All these activities together contribute to brand mentions.