Do you run a SaaS company? If so, leveraging SEO as a growth strategy is a good idea.
SaaS business models are subscription-based, implying that your customers will be with you for a long period of time, being subscribers to your service for months and years to come. Keeping that in mind, it is you who has to put in special effort to push the buyer journey and provide your customers with what they want from you.
Here, we have come up with the definition of SaaS SEO along with the SaaS marketing SEO strategies to take your business a notch higher. Let’s get started.
Author’s Take
Doing SEO for B2B SaaS gives you 702% ROI with a 7-month time to break even.
The above fact is enough to make it all clear that the SEO industry is booming at a rapid rate. And it could be the biggest mistake if SaaS companies are not making use of it. Scaling your software, technology, or device becomes somewhat easier with SaaS SEO. I advise all my SaaS clients to invest their time and resources to form the right SEO tactics and achieve their business goals.
What is Saas SEO?
SaaS SEO is defined as the process of online marketing to elevate the visibility of SaaS websites. It depends on organic search to draw the attention of the target audience. To have your website make its mark on Google’s SERP, optimize the pages of your SaaS website for relevant keywords.
How do you make a perfect SEO strategy for SAAS Companies?
Saas marketing SEO strategies require planning and process for business growth. Here is the list of strategies of SEO for SaaS –
Keyword research
Who doesn’t want to attract the maximum traffic? That is where proper keyword research becomes imperative. Keywords form the foundation when it comes to SEO strategy for SaaS. Find the terms that your audience is using. You can fuel this process with the help of tools meant for SEO for SaaS and look for your competition, your competitor’s website’s search volume, and other such factors. Examples of some popular keyword research tools are – SEM Rush, Google Keyword Planner, etc.
Note: Using keyword research tools gives you a list of both short-tail and long-tail keywords. Short keywords are likely to be at the top of the funnel and gain more search volume. Long-tail keywords especially target those customers who are closer to the final stages of the buyer’s journey.
SEO Audit
SEO is not a one-time effort, rather, it needs persistent efforts to get the results you want. So, the next best SEO strategy for SaaS is through reviews and SEO audits. If you are thinking that you need to scroll through Google Analytics all day long, it is not so. You can track the performance metrics of your competitors through SEO audits. It is an excellent method to see how your current SEO efforts are going. You can even rely on affordable SEO services to manage SEO audits and other SEO tasks for your SaaS business.
Engaging content
Before creating the content, find if there are any existing content pieces that meet the needs of the users. If you find them, it doesn’t necessarily mean that their content will be the best one. In such cases, you need to create engaging content addressing the intent of the targeted keyword in the best manner. And how will you develop such content? Examine the website of your competitors to identify what kind of information they might have missed or keywords that they aren’t leveraging. Now, use this information to create the content.
Moreover, user experience also plays a significant role in the success of SEO strategies for SaaS. If the websites of your competitors are not filled with the needed visuals, interactive elements, or graphics, it is your chance to strike the chords with the audience by making the most of such elements.
On-page and off-page SEO
SaaS SEO optimization includes optimizing the on-page factors like h1s, meta tags, image compressions, page load times, and sitemaps. A lot of you might think managing SEO optimization for your SaaS company is a daunting task. But we have a solution. You can always hire an SEO agency that provides on-page, off-page, technical SEO and deals with every aspect of optimization to give you the desired results.
You can’t keep off-page SEO in the backseat. It includes your link-building efforts. A solid link-building strategy is required to position the website at the top ranks in the Google search engine. Use the links from authoritative domains in your content, and remember that quality is more important than quantity.
Adapting to the changes
If you are a SaaS company employee or owner, you must be knowing that technological innovation, competition, and industry trends keep on changing. Keeping up with them requires your strategies to have some flexibility. You should revisit your SEO strategies to see what things are working and what needs more attention. If you are stuck to the old methods and don’t align your SaaS SEO with the current scenario, you might get left behind by your competitors and prospects, too.
Final Words
Building a strong SEO foundation is vital for your SaaS brand to head towards success. A combination of good SEO strategies ensures that the solution your SaaS company is providing connects directly to the hearts of as many members as possible.
Now, if you want to partner with a reliable SEO agency to make your SaaS company’s dream come true, we know “SEO Company in Alberta” is the answer. Contact us for more information.
