Search engine optimization is ruling the world in terms of growing the audience and attracting organic traffic to the websites. If you are a business owner, you might be well-versed with the importance of SEO for promoting your business or website. One of the aspects of drawing people’s attention to your website is practicing on-page optimization in the form of writing exclusive headlines. Headlines should be on-point, sweet, and short, but it takes a good amount of thinking to write them in the most effective manner that caters to the needs of the potential readers. That’s where this article will come to your rescue as a helpful resource.
If you want to generate more clicks to your site and more traffic, write great SEO headlines with the help of these awesome tips mentioned below.
But first things first,
What is an SEO Headline?
SEO headline is the title that you come across when a page appears in front of you in the SERPs. The headline is carefully optimized to attain top ranks in the search results. Most cases will have the headline matching the HTML <title> tag added to the page’s header. But it is sometimes different from the page’s title tag.
Author’s Take
My friend started his business website late in his professional career, that is after four years of his business commencement. When he started developing its content, he learned that you have to craft impressive headlines to draw the attention of the audience so that users visiting your website can take a pause and see what is ahead. Moreover, the power of content and SEO is immense. He took my assistance for crafting compelling content and headlines as he didn’t have the expertise to do the same. Now, he is proud of his decision and I am more than happy to give him the results he wanted for his website.
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Why Does it matter?
Headlines are like the first impression that determines whether your target audience is going to read the rest of your SEO-optimized article/content or not. Optimizing the headlines for SEO also has a positive impact on click-through-rate. So, improving your headline and title tag is believed to drive traffic to your website.
5 Easy ways to Write Brilliant Headlines
Great headlines need not just be catchy, but they should be more than that. Clear and compelling headlines are what entice the users to click more. Let’s find out how to craft the best SEO headlines.
No more keyword stuffing
The first step towards writing a brilliant headline is to find the primary keyword of the web page. This is where the importance of keyword research comes in. Include the primary keywords in the title tag. You can use several keyword tools for the same, like SEMRush and Ahref, to name a few. It is advisable not to irritate your audience by adding the primary keyword more than once, which is called keyword stuffing. It looks spammy to the search engines and might even hamper your search engine rankings.
Capturing attention with vocabulary
It is not necessary to use a bunch of difficult or large words in your SEO headline to draw the attention of the audience. Just use the words that resonate the most with them, like “tested, free, easy, boost, elevate,” etc.
Match search intent
SEO headlines should match the search intent of the search term. Search intent means the type of content that the searcher is looking for and hoping to find. For instance – If someone types “Taylor Swift Albums” on the search engine, they are most likely to expect a list of albums released by the singing sensation Taylor Swift. If your title tag doesn’t match the search intent, there is a high chance that they won’t click. You can use keyword research tools like SEM Rush to identify the search intent.
Optimize the character count
There is a limit to the characters of the title tag that are visible on the search engine. It is limited to 50-60 characters. Follow this rule while writing SEO headlines. Keeping the character count in mind depicts that you care about your target audience. If you write a title that is too long, it could be cut off and won’t show fully on the search engines.
- Adding a number
Number and statistics reflects a powerful headline and compels the reader to see what’s in the store. Do you know why? Here are the reasons –
- Numbers create patterns.
- Make the assessment easy for the users.
However, don’t include them just for the sake of it. Ensure to match the headline with the content.
Clear and simple
Finally, don’t be too clever or too creative with your headline. Best SEO headlines are understandable by everyone. Keep it simple and clear. Prioritizing readability over cleverness is the key.
To make a long story short
SEO headlines are one of the shortest possible forms of content that can make a big difference to your content. Keep the above-mentioned tips in mind while writing them and ultimately see a surge in your Google search rankings.
That being said, if you are facing challenges while writing any form of content, Our SEO Services in Canada is there to help you. We are SEO experts from a reliable SEO agency named SEO Propellant, who will do the needful for you. We have more in the store. Contact us for more information.
