Content management system platforms (CMS) are created differently in the realm of Search Engine Optimization. The development of these platforms has transformed the way website creation and management works. Earlier, not having the technical expertise gave you jitters. But not anymore. Now, people without any technical expertise can go easy about editing and publishing content on the web. All thanks to the invention of CMS. But wait. You need to use an SEO-friendly CMS to appear online globally.
Here, we have come up with a list of the best CMS for SEO that will help you turn the tables for your website’s ranking on search engines. Let’s get started.
Author’s Take
I started writing blogs back in 2020 when the world went through a global pandemic. Publishing them, incorporating proper visuals, and designing them perfectly for the web page was quite a task for me. Then I came to know that for people like me, who don’t have much technical expertise, using CMS is like a boon. Now, I use CMS for all my blog writing and publishing needs and spread my word with the help of SEO-friendly CMS platforms.
What is CMS?
The content management system, shortly called CMS, is software that simplifies the process of creating, managing, and publishing digital content. It doesn’t require you to have advanced technical skills. It has a user-friendly interface to streamline the process of website creation and maintenance.
Features of CMS
Generally, the Google search engine uses more than 200 ranking factors to determine the position of your business in the search results. Most of these factors are in direct relation to the technical performance and on-page HTML elements of your website. Google should find it easy to crawl the pages of your websites and understand what information they are trying to convey. This is the reason proper HTML markup becomes all the more important. Myriad CMS features hold importance for SEO. What are they? Let’s find out.
Customizable elements
SEO-friendly CMS includes customizing web page elements like meta descriptions, title tags, canonical tags, alt text, and heading tags. Customizing these on-page elements is significant because this is what enables the search engine to know about the type of content your website has. Consequently, it improves the visibility factor of your website on the search engine results and hence drives more traffic.
SEO plugins
SEO plugins or extensions means software add-ons especially designed to boost the SEO of websites for content management systems. You can easily make changes to your website through SEO plugins without having the expertise in coding or technical skills. Popular examples of SEO plugins include Yoast SEO, Ahrefs, SEM Rush, etc.
Redirect Settings
Redirect means guiding the users and search engines to a different URL from the one they requested. It is commonly used for web pages that are deleted or moved to a new address so that users won’t come across pages with 404 errors. Redirect settings also prove helpful in website migrations.
Analytics
An SEO CMS must include the features of analytics to enable you to arrive at data-driven decisions as far as the performance of your website on SERP is concerned. It includes integrating Google Analytics tracking code, conducting A/B testing, and keeping track of important metrics like page views and user engagement. Such information allows the website owners to recognize areas for improvement and hence make necessary changes to attract more traffic.
Best CMS for SEO in 2024
Here are some top-rated CMSs to make informed decisions for your website’s SEO –
WordPress
WordPress is regarded as the king of the website hosting world when it comes to CMS for SEO. It provides invaluable optimization features and handles the backend stuff in a hassle-free manner so that you can pay attention to your content. If you want to have free integrations with some additional SEO tools, choose WordPress. Its default integration lets you set proper headings, custom URLs, and image Alt tags. It offers a plethora of SEO plugins to maximize your website’s visibility in search engines.
HubSpot
If you are an SEO newbie, Hubspot could be your perfect partner as an SEO-friendly CMS. Its advice can help you make tweaks to your website while developing the content to build business credibility. This platform is integrated with the HubSpot tools. This integration assists businesses in managing their entire marketing and sales funnel in one place. Besides, managing leads and keeping track of the site’s analytics becomes like a breeze. It doesn’t stop right there. This SEO CMS offers phenomenal SEO features like customizable meta descriptions, content optimization recommendations, and automatic sitemap creation.
Shopify
Founded in 2006, Shopify is the platform that enables you to set up your online store in an easy peasy manner. Since its launch, it has become the star amongst e-commerce platforms, having more than 2 million active users. It helps you generate canonical tags automatically, in addition to an XML sitemap and a robot.txt file. Installing Shopify means saying goodbye to the installation of additional plugins that may hamper your site’s speed. Page load speed in this CMS is faster due to the integrated content delivery network.
Drupal
Having a large and complex website? Don’t worry. Drupal – A CMS for SEO is there at your service. The flexibility and advanced features it comes with are enough to popularize it among businesses that can’t work without technically advanced solutions. It has several modules and functionalities that you can customize according to the needs of your website, like advanced tagging, drag-and-drop functionality, link management, and integrated analytics. Its SEO-friendly interface makes it a great option as a CMS to attract the organic audience. It is considered ideal for government institutions as it is equipped with stringent security features.
To make a long story short
The CMS can either make or break the user experience for your website. You must keep your goals in mind to select the right CMS. If you encounter any challenges while doing so, you can always rely on experts to gain a competitive edge over others. Our team at SEO Propellant will help you seamlessly navigate such challenges and will deliver results tailored to your needs.
Regardless of the CMS platform you choose, run a website audit followed by a setup phase to ensure all plugins are working properly and to check if you have successfully conquered the SEO challenges. The SEO professionals on our website help you with that, too. Want to know more? Get in touch with us for more information.