What is the importance of marketing for your business? You can’t imagine your business without it, right? And SEO and lead generation top the list of important elements for an effective marketing plan. When both these techniques come together, the result is massive business growth.
So, how does SEO lead generation work, and what strategies can you use for lead generation in SEO? Let’s find out.
But first things first,
What is SEO Lead Generation?
It is the process of capturing leads and enhancing brand awareness through SEO. Lead generation through SEO involves publishing website content catering to the needs of your target audience and many such steps to increase the odds of turning your website users into potential customers.
Author’s Take
Nearly 5-6 years ago, I came to know that in addition to social media marketing and instant messaging, there are other wonderful techniques that can lift your business up. And one of the most commendable of all is SEO. With digitization at its peak, it is the best time to invest your resources in managing the online reputation of your website. And that is what I have been doing since then. I not only learnt the nitty-gritty of SEO and established myself as an SEO expert but helped plenty of businesses to generate number of leads they want for their business. According to me, SEO is like a boon to your business that can make or break it.
5 Excellent Strategies to Generate Leads with SEO
There is a plethora of strategies when it comes to how to generate SEO leads, but the top ones are –
Keyword research
Keyword research is a vital part of successful SEO. Keywords are the terms that your audience or users are searching on search engines to fetch relevant information. Thus, it builds a solid foundation for your marketing strategies and enables you to make informed decisions. You can use several keyword tools like SEM Rush, Ahref to gather data on useful terms to rank your website better, drive traffic, and hence increase sales.
Link building
Link-building is defined as the process of acquiring links from other websites to your own. Links allow users to seamlessly navigate between pages online. One of the primary factors to determine the credibility of your content is using backlinks. It also reflects your website’s authority. Two types of links are –
Internal links – Adding links to your web page to redirect the user to another page on the same website.
External links – Links that lead users to another website of high domain authority.
Effective link building helps convert leads to business with the help of plenty of ways like guest blogging, infographics, and link insertion.
Website Audit
How will you improve your situation if you don’t know what the fault is with the current one? The best way to start SEO lead generation is the assessment of your website.
Website auditing is a continuous process, and every SEO professional must treat it as their key responsibility. It is impossible to get down to the root of the problem without conducting a website audit.
Tools like SEM Rush, and Ahrefs, among others, help determine which web pages are performing well and which require more effort or updating. After performing the website audit, you will identify that many pieces of useless content are just slowing your website’s performance and adding no value to it. In such cases, it is recommended to delete them altogether or update the content to present it differently.
How can you go ahead with the website audit?
- Optimize the website for both computers and smartphones.
- Add impressive call-to-actions.
- Include subscription forms on the landing page.
- Using a live chatbot for better engagement.
On-Page Optimization
Optimizing your website’s pages is what is termed on-page optimization. On-page SEO helps search engines to better understand what your site is about and determine whether it is a perfect choice to be shown on the search engine with regard to the user’s query or not. If you have your own blog, you can’t ignore its on-page aspects to generate leads. Such aspects include –
- Title tag
- Meta description
- Keyword density
- Internal linking
- URL
- Mobile friendliness
So, if you are considering starting your own blog, you must optimize it for the above-listed on-page aspects.
Tips to help you optimize on-page elements –
Use targeted keywords in the meta descriptions, title tags, and content.
Publish quality content.
Keep in check the keyword density.
Usage of relevant interlinks.
Competitor Analysis
You don’t have to imitate your competitors but learn the best from them. It will give you a push to form excellent strategies to generate leads for your business. Perform competitor analysis to identify their achievements and where they lack. Try to outperform them by fulfilling the vacuuming and delivering higher quality solutions. Take into account their conversion rates. It will result in working on your website and making it better to increase sales and revenue. Always remember that it is daunting to establish your win in a war unless you know the strength of your competitors.
Final Thoughts
Being a sustainable marketing effort, SEO lead generation is the way to drive traffic to your website so that you can nurture the leads.
That being said, give us the responsibility to perform SEO activities for your business and get the desired results.