In the realm of digital marketing, Search Engine Optimization (SEO) is the secret sauce that can make or break your online presence. Every business, regardless of its size or industry, wants to be found by potential customers through search engines like Google. However, the path to SEO success is a matter of strategic choice: SEO in-house vs outsourcing SEO. Here, we will explore the key differences between these two approaches, dissect the advantages and disadvantages of each, and provide guidance to help you make the right choice for your business.
Search Engine Optimization is the reality of today’s world, and it is a way through which you can rank your website well. It is considered to be one of the smartest methods of spreading information about your business.
But there is another side to the coin too. Successful SEO requires time and effort. If you are a big business or brand, you can’t put focus solely on SEO as you have other important tasks to do. That is where the guidance of an in-house or outsourced SEO Professional. Both options have their pros and cons.
Let’s dive into the details of SEO in-house vs outsourcing.
Authors Take
When you establish a big brand, you need to pay attention to many tasks. Taking care of an online presence is one of them, which I realized a lot later. There are plenty of things in the online presence that you need to put effort into. And that’s where I found out I can’t do that all by myself. I learned that you can hire an SEO agency for the same and maximize the reach of your website. I hired SEO Propellant to manage my online business and website and have never been this happy.
Advantages and Disadvantages Inhouse SEO
Considering hiring an SEO professional for your company? Know about these pros and cons –
Inhouse SEO: Pros
An expert to understand the nitty-gritty of your business
There is no denying the fact that you can hire an SEO expert and discuss your business goals and models with him, but he won’t be knowing the ins and outs of your everyday business operations. If your brand is highly competitive, you must hire an in-house SEO Professional who is really aware of your competitors and target audience. It will let you have a specialized perspective on your business so that you can compete better.
Track your daily progress.
You want to have somebody right in your office to whom you can ask any questions about SEO strategy. An SEO in-house member is said to provide you with consistent reporting of your digital marketing progress in as transparent manner as you want him to be.
Inhouse SEO: Cons
Expensive
In in-house SEO, you have to pay full salary and benefits to the person you are hiring as you are bringing an addition directly to your staff. This makes outsourcing SEO professionals more cost-effective. Moreover, an employee can’t promise their tenure in your company. So, building an in-house team of SEO marketers means you have to spend a good amount of money out of your pocket.
Sometimes you might not be having the tools you need
An in-house SEO expert might not be having the access to SEO software options or may not know how to leverage them. Besides salary, in-house strategists require the budget to access these tools. While, an SEO agency will have all of them without having you incur additional expenses.
Advantages and Disadvantages of Outsourced SEO
Here is how you can increase your revenue with outsourced SEO –
Outsourced SEO: Pros
Cost-effectiveness and efficiency
Outsourcing your SEO is one of the most effective ways to realize the power of SEO services. You can find out about the leading SEO companies in your location, like “SEO company in Canada” or “SEO Company in Brampton,” to get the best search engine optimization services without spending a huge amount. The saved amount can be utilized to fulfill other tasks.
Consistency
SEO trends are always evolving. You need to keep up with its algorithms, compliance policies and its best practices. And an outsourced SEO agency is an apt solution to provide you with valuable insights to improve your SEO strategy ideation. It ensures that you maintain consistency in your SEO efforts as you need it.
Outsourced SEO: Cons
Security risk
You are under several security risks if you are hiring someone outside your company. Before doing that, it is advisable to sign a non-disclosure contract with the SEO agency you are hiring so that they cannot spread the confidential information of your organization.
Quality issues
You cannot deny that SEO outsourced companies can deliver the top-notch work. But sometimes, it can also come with quality issues. Why does this happen? An outsourced company won’t be having just one client that is your business, but rather a lot of them. So, they divide their time and attention accordingly. If you don’t want to face the quality issues, look for the companies that can assign experts to your business. This helps reduce the quality issue.
What to choose?
There is no one-size-fits-all solution about the types of SEO you should choose for your business. It all depends on the circumstances. Some businesses adopt a hybrid approach, while others go for either in-house or outsourced SEO. Whatever your business chooses, always monitor the success of your SEO efforts in the current dynamics to reap the desired returns.
Final Thoughts
Now that you have made up your mind to have an SEO professional on board, research thoroughly about the people or team you are outsourcing or hiring in-house.
SEO Propellant is an agency with SEO expertise that will assist you in crafting tailored strategies to resonate with diverse audiences. If you want to win the global SEO game, it’s time to contact us. Get in touch with us to satiate your curiosity about SEO: a means to unlock your business potential.