Blogs started coming up in the early 2000s, and since then, they have established themselves as a great marketing tool. But do you know what the key challenge is that still exists for most bloggers out there? The answer is acquiring readers. You have posted invaluable content on your blog, but you might still be wondering why I am not generating meaningful traffic. Now, what is traffic? It is the average number of visits your blog gets over a month, week, day, etc. Driving quality traffic is the determinant of generating leads and how much revenue you will make.
Two popular ways of driving traffic are Organically doing it or through paid ads. The name “Paid ads” suggests that, in most cases, it requires money. But the first one requires time and patience.
If you have been struggling to increase the blog traffic organically, you are at the right place. Here is the answer to all your queries. Let’s get started.
Author’s Take
I started writing blogs in 2021. I was just writing and sharing stories, unaware of the fact that blogs need to be optimized for better ranking in the search engine. It not only helps increase the visibility of your online site but also helps you generate some income. I found that overwhelming at first. But when I came to know that you can hire a professional SEO agency to manage the SEO of your blogs and website, I was over the moon. Now, I recommend to all my blogger friends and even businesses to hire SEO Experts to take their online visibility reach the milestones.
Top 5 Ways to Increase Traffic to Your Blog
1. Good Keyword Research
What keywords will your audience most likely use if they have to find your post on popular search engines like Google? If you have the answer to this question, you can rightly optimize your content with such keywords. Use them naturally in the headline, content, URL, and, if possible, in the images too. Doing keyword research this ensures that your audience finds you quickly, which in turn leads to an increase in blog traffic.
Furthermore, using long-tail keywords can prove beneficial for your blog posts. These keywords are more descriptive, specific, and long. Their search volume is less, but their conversion value is higher. The bottom of the search page will help you find a few sets of long-tail keywords.
2. Craft Catchy Headlines
Headlines make the first impression on the readers. And who hasn’t heard the saying “First impression is the last impression”? This is your chance to capture the attention of your audience. Make the headline as engaging as possible. It will determine whether your user will click further on the post or not.
The creativity doesn’t end here. You need to match the creativity level of the headline with the content. Thus, crafting a catchy headline is one of the ways to market your blog.
3. Internal Linking
Internal linking is important in the world of SEO. Interlinking your blog posts is loved by the search engine. It sends links authority to key pages on your site. It also assists your readers in finding the older content you have posted that might get buried inside the blog feed of the site.
4. Guest Posting
You might have seen some individuals contributing pieces to your blog. You can also do the same. This is called guest posting and is the answer to “how to get traffic to your blog.” Reach out to sites that deal in the same niche as yours. These websites are great platforms to make a contribution as a guest host and widen the exposure of your blog. And more exposure is equal to more traffic. To find guest blogging opportunities, you can search for the “write for us” or similar pages and can reach out to them.
5. Leverage the Power of Email Marketing
When making the effort to get people to read your blog, start growing your email list. Email marketing is one of the wonderful ways to establish and build relationships with your subscribers. See what kind of target audience you are having and develop a marketing campaign accordingly. This will help build your email list. Now, look for free marketing tools online and start marketing.
Final Thoughts
If you are thinking that increasing blog traffic is a journey that is going to take a lot of your time, you are thinking right. But do you have any solution? Obviously, yes. Hiring an SEO marketing agency can turn around the tables for you. Handing over to look after the SEO tasks for your website to a reliable company can help you seamlessly sail through the nitty-gritty of acquiring blog traffic. That being said, SEO Propellant is one such SEO agency to build your online reputation.
Want to know how we perform our SEO tasks and can enhance the blog performance for your website? Get in touch with us for more information.
